If you’ve even remotely considered adding a blog for your eCommerce site, then this article is for you. In this article originally featured on Practical eCommerce, Jeff Muendel helps eCommerce business owners design a strategy behind blogging.
A focused, well-written blog can get readers hooked on the blog and promote repeat visits to the website or garner subscriptions via RSS feeds and email newsletters. These recurring communications will help to tie potential customers to your site, encourage natural link building and increase repeat visits. Journalists are also more likely to follow a blog or subscribe via RSS than to visit the corporate site repeatedly. So, several avenues of search optimization and online marketing can be addressed with a single blog entity.
From the SEO benefits of business blogging to how it can help your customers, Jeff covers the basics of “who, what and when” of blogging. Read the full article at Practical eCommerce here.
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UW Wisconsin Madison, Executive Education, Interactive Marketing — Madison, WI
Search engine marketing
- Making your site “search engine friendly”
- “Pay-per-click” search advertising
- Benchmarking, competitive intelligence and ROI analysis
- Trends in contextual, behavioral and local advertising
Creating a buzz — viral marketing
- Blogs, RSS feeds, forums, wikis and more
- Harness “word of mouse” to enhance your brand
- Identifying the “sneezers” who will spread your viral message
Web analytics
Speakers:
Stephan Spencer, Founder and President, Netconcepts
Filed under: Blogs Buzz Marketing online marketing Seminars SEO Web Analytics
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In this article written by Kate DeBevois for Target Marketing, she talks about the success of Netconcepts’ client Steve Spangler. She writes, “Steve Spangler, famous for creating a 30-foot geyser of Diet Coke by dropping Mentos into a soda bottle, not only has mastered the art of science, but also the art of blogging to optimize natural search results and increase Web sales.” Read more about how Netconcepts helped Mr. Spangler achieve success in this case study article about Steve Spangler Science.
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In this article Stephan Spencer, President and Founder of Netconcepts, writes about the most, common mistakes that bloggers make, and what to do about them. From title tag optimization to keyword URLs, you’ll want to read this article to optimize your personal or business blog to help your blog increase its search visibility.
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UW Wisconsin Madison, Executive Education, Interactive Marketing — Madison, WI
Search engine marketing
- Making your site “search engine friendly”
- “Pay-per-click” search advertising
- Benchmarking, competitive intelligence and ROI analysis
- Trends in contextual, behavioral and local advertising
Creating a buzz — viral marketing
- Blogs, RSS feeds, forums, wikis and more
- Harness “word of mouse” to enhance your brand
- Identifying the “sneezers” who will spread your viral message
Web analytics
Speakers:
Stephan Spencer, Founder and President, Netconcepts
Filed under: Blogs Buzz Marketing online marketing Seminars SEO Web Analytics
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“What’s the top secret to developing a winning blog, one that draws an audience, grows your brand and improves your products sales?” writes Hallie Mummert, editor in chief for Target Marketing. In this article, Hallie writes about Steve Spangler’s relationship with Netconcepts Founder and President, Stephan Spencer. “Spangler works with Stephan Spencer, president of Netconcepts, an e-marketing services firm that specializes in natural search, to develop and optimize his blog.” Read this article to discover “a few lessons they have learned about what information to post and how to go about doing it so your blog becomes more than a one-way conversation.”
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Elinor Mills, author for CNET News.com discusses the effect of SEO on Newspapers and the websites those newspapers maintain. It may not be a new concept to us but those folks working with the print medium have not had to worry about SEO, until now.
Headlines are a primary focus for print marketers. “Good” headlines can catch the reader’s attention and pull them into the article. However, “good” happens to be in the eye of the beholder. Clever and witty headlines may catch reader’s attention but search engines are not so easily persuaded.
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In this presentation to The Wisconsin Publishers’ Production Club’s (WPPC) Catalog Innovations meeting in January, Netconcepts’ Director of E-Business, Hershel Reese explains how Web 2.0 has great implications for catalogers and publishers online.
RSS feeds are changing the way people are consuming their media. You need to stay on top of this channel in order to remain competitive online.
Web 2.0 is also changing the way people interact with web properties. The user generated content phenomena is helping site owners to actively engage an audience and build community online.
This presentation will also discuss how one online publisher, www.dmnews.com, is leveraging the Web 2.0 tool kit.
Social Media Sites are emerging as a channel to be reckoned with online. If you are not participating in these communities you are missing opportunities for increased brand recognition and traffic to your sites.
You Will Discover:
- Best practices for RSS usage
- The benefits of user generated content
- Why tagging matters for website owners
- How industry leaders are leveraging Web 2.0
- How social media can bump up your traffic and impressions
This presentation was originally held on Tuesday, January 30, 2007 at The Country Springs Hotel in Pewaukee, WI.
Interview with Hershel Reese and Web 2.0 [37:12m]:
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